Unfortunately, web rankings are subject to severe fluctuations. In fact, any number of variables, from search engines changing their indexing methodology to competitive activity can all send your search engine rankings into a nosedive.

Unless, of course, you have D'Design Studio protecting your rankings 24/7 with an ongoing maintenance program.

Without ongoing maintenance your rankings could undergo a severe ranking decline. Regular monthly maintenance can also help your rankings rocket up the charts.

The various steps involved in this phase are:

Index Monitoring

Index Monitoring is the daily process of keeping track of the positions achieved by your site on the search engines. The search engines change their placement algorithms quite often. Apart from this your competitor's also want to get on top. By constantly monitoring your positions we can identify the pages or sections of the site which are drop from the search engines index and re-instate them.

Resubmission

In this process we resubmit the site to the search engines on a daily basis. This is a process which ensures a high recall value for your site in the database of the search engines.

Checking for dropped or slipped pages

In this process we monitor all the optimized pages of the site on a regular basis. A page could be dropped by the search engines due to human error that could occur while updating the site from the clients end. The keyword density could drop as a result of this. We identify the reason and resubmit the dropped or slipped pages with proper corrections.

Maintaining the link popularity campaign

The Link Popularity Campaign needs to be maintained on a daily basis. We constantly
look out for new link partner's whose page rank could be used to maximize the mileage for our clients site. A constant monitoring is also essential to avoid any dead links that might crop up over a period of time. Even a single dead link could be highly detrimental to the position of the site on the search engines.

Stay one step ahead of a changing search engine landscape—as well as your competition.
From competitive forces to search engine operational changes, the search engine market is one that’s often in a state of permanent flux. Ongoing maintenance is your rankings "insurance policy" that all these dynamics won't be a factor.

Maintenance lets you leverage new product or service introductions—and more! With an ongoing maintenance program, you can take advantage of opportunities as they present themselves. For example, you add a new product or service and you want to promote that via new key words. Or, you want to promote some key words to help your recruitment efforts.

Ongoing maintenance delivers the best marketing ROI around. A small monthly amount is all it takes to maintain and in fact increase your rankings.