Top Online Digital Marketing Ways To Promote Your Brand
06 July 2016
Every year billions of dollars are spent by companies and organizations behind developing their
marketing strategies. Some of them get it right while many of them struggle to understand the
market and the business needs. Whether it’s a small business, a start-up or even an established
brand, if you have decided to take the digital path, you need to understand your audience first.
You will only be able to sell if you know what they need and when they need.
Here are few online digital marketing ways through which you can gauge who your audience is and how
can you effectively promote or sell your brand.
1) Search Engine Optimization (SEO)
SEO is focused on gaining and growing visibility of your brand or organization on various search
engines like Google, Bing, Yahoo and many more. SEO drastically improves your website’s ranking,
generates quality leads, drives traffic and increases awareness about your product or services on
these search engines.
2) Search Engine Marketing (SEM)
SEM utilizes user-search behavior to promote your brand or offering on various search engines and
websites. Through analyzing various groups of keywords and mentioning the keywords in the ads,
SEM is a paid medium through which you can reach your audiences faster. SEM uses various paid
advertising ways like PPC (Pay Per Click), CPC (Cost Per Click) CTR (Click Through Rate) percentage,
SERP (Search Engine Result Pages) positioning and many more. The ultimate goal of using SEM is to
gain organic or paid visits to your website.
3) Social Media Optimization (SMO)
SMO helps you to increase the awareness and visibility of your brand, products or services on the web.
It utilizes every social media channel to strategically position your brand. From Facebook, Twitter,
Instagram to Google+, Pinterest and many other social platforms, it makes your content shareable and
ensures that the message is delivered to the intended audiences. SMO diverts the traffic to your website,
thus leading to transactions and sales.
4) Social Media Marketing (SMM)
SMM elevates and accelerates your online presence to a wider range of audiences. Platforms like FB,
Twitter and Instagram have provisions for paid advertisements which allow you to showcase your offerings
to your audiences, only faster and quicker. SMM uses various forms of promotion like sponsored ads, carousel
ads on FB, direct ads on Twitter and image integrated ads on Instagram. These ads not only help to maintain
your impressive online portfolio but also ads to sales and revenue of your organization.
5) Mobile or App Marketing
With millions of smart phone users around the world, mobile marketing is the ideal way to advertise or sell
your products. Many brands are taking the app route to communicate and reach to the maximum number of people at
the same time. Due to these major retailers, brands and e-commerce companies are going app. Clean and user-friendly
interface where visual content dominates the most is what brand and companies favours the most.
Before making a decision you first need to understand and analyze what do you expect or need from the brand. What’s
the goal that you are aiming for? The above mentioned online digital marketing methods, can only work if you know what