| Put yourself in the shoes
of your customer. What would you type in the search box to locate
companies offering your core service? For Example, if you are looking
for mobile phones in London, your query would most likely be “mobile
phones London”. This entire phrase is considered as one “Keyword”.
We begin each new project by analysing the history and current
status of both, your company website and that of your competitors.
From that, we understand the unique framework of each business,
and are able to determine the right keywords that should be used
to target search engines.
Choosing the right keywords is essential to a successful start
of implementation of an optimisation campaign.
At this stage, we will also provide you with a
pre-position report of search engine rankings of the keywords
chosen by you. |
