Mobile applications offer brand visibility in a way that no other medium provides. Since a majority of demographic has shifted to smartphones, it makes sense to develop an app and stay connected with your customers. Apps also reduce paper consumption and offer an eco-friendly medium for brands to promote and sell their products.
Mobile app development goes through a number of phases. From outlining an idea to drafting smallest of details that would be present in the app, the process leaves developers and clients with sleepless nights and hectic deadlines. But for a newbie developer, the biggest confusion arises when the app has to go live on Google Play store.
Here are the important steps involved when it comes to publishing an app on play store.
- Registration on Google Play
- Google Payment Merchant Account
- A/B Testing
- App Description
Register an account on Google Play
One must have an account on Google Play Store in order to start publishing the app. The expert mobile application development companies in Mumbai will have an existing account on Play Store and other platforms where apps are uploaded. As a brand, you can also have your personal account that you’ll use to publish the app in order to keep an eye on the results and insights.
Play store charges $25 or INR INR 1800 as registration fee, after which you can access the Play Store Developer Console.
Google payment merchant account
Merchant account is important for the brands that use an app to sell their products or activate in app purchase. To open a merchant account, the professionals working on mobile app development in Mumbai simply sign in to Google Play Developer Console, open financial reports and setup a Merchant Account. This provides access to updated information relating to business. This is vital for revenue generation through app.
Alpha and beta testing
Testing the android app is the most essential criteria that ensure the success of the business. Google Play Store offers options to test the app related to Beta and Alpha Testing in APK section of the app. Once the app’s .apk files are uploaded, Play Store will provide a URL that mobile application development companies in Mumbai can share with their users.
These testers work with mobile application development companies in Mumbai to test new apps and provide feedbacks on how to make it better.
Upload the app
Finally after debugging and making changes, the mobile app development company will upload the app and make it accessible for all users. The play store console has “Add New Application” in the “All Applications” tab from where the app can be uploaded.
Provide app descriptions
To help the users find access to the app, the mobile application development companies in Mumbai also write down title and description.
An experienced professional specializing in mobile app development in Mumbai will take you through these steps to ensure that the best version of your app is uploaded on Google Play Store.