Important factors that lead to the success of a PPC campaign
7 February 2020
In this era, when the internet is everything for marketing and popularizing your product, it matters a lot when the brand moves beyond the traditional ways of advertising and utilizes the online tools to build an audience.
Pay per click marketing is one of the effective ways of boosting sales and getting bigger revenues through online campaigns. Businesses usually outsource this service from a third party company in their city because it is cheaper and doesn’t involve keeping full-time staff for occasional campaign boost.
Pay per click advertising is effective because around 64% of users click on Google ads while looking for a product.
Here are a few assured ways that will guarantee the success of a PPC marketing campaign –
Figure out the campaign essentials
The first thing a PPC Company in Mumbai would do is to figure out the budget, the keywords, the creative copies and everything important that would guarantee the success of the campaign. A majority of PPC campaigns fail because the brands don’t pay attention towards the creative copies that will attract user’s attention. Wrong keywords generate clicks but not from the ones who’ll actually buy your products. Practices like these only cost money and give nothing in return. Many don’t decide the location while others ignore the keywords.
To save your time and money, make sure that there is a detailed report from the PPC team regarding everything important. A detailed brainstorm session is very necessary if you want to have positive results from the PPC services you are hiring.
Use keyword tools to check the demand
Google Ads has many features and one of those is the keywords tools. A substantial amount of time has to be given towards keyword analysis because this decides the success rate of the campaign.
Consider that you are a car windshield company looking to target an audience who will be your potential customers in future. PPC management services will analyse all the keywords that car owners use when searching for a broken windshield. Out of these, some of the keywords will have high volume while others have medium and low volume.
A good ad campaign has a mixture of all three types of keywords. The highly competitive keywords have fewer chances of conversion while the less popular ones don’t show a lot of profit but guarantee a sure shot conversion. PPC company in Mumbai that understands the value of keywords will present you with a fine combination of all the important ones that will work for the product.
This is why the brand and campaign managers should analyse the keywords and understand which one will work the best for their campaigns.
Organize your keywords
Once the keywords are selected, the next step is to organize them in a structured format. The keywords should be organized in a way that they are related to each other. Experts who handle PPC services focus on keeping the keywords relevant so that the ad groups generate positive results. This process also makes it easier to measure the performance of the selected keywords.
Don’t underestimate the power of negative keywords
Doesn’t matter if a keyword is highly used and chances of conversion seem to be high, it doesn’t guarantee any success when the ad goes live. This is why brands also choose negative keywords during the initial phase of the ad.
For example, if you are a home décor company and you are focussing on flowers and mirrors, then apart from that, you should ask PPC management services agency to choose keywords like a dining table or chandeliers. Negative keywords also target the users who may buy your product but that is not on the top of their mind. A couple of negative keywords thrown here and there will get some more customers who don’t know what they want to buy.
Research your competitors
Every business has competition. This comes from direct and indirect entities who are also trying hard to attract customers using the same keywords. For a car windshield company, it is important to not only check the performance and past campaigns of other windshield brands but also the ones who sell different products like headlights, seat covers and wheels.
By analysing the competitors and their ad performance, you will get more ideas on what is working and what may not. This will narrow down some more search criteria guaranteeing more profit.
PPC campaigns work wonders for brands if executed in the right way. An experienced PPC company in Mumbai would not only help you execute a successful campaign but will also ensure that brand awareness increases. For further details, get in touch with a campaign expert today.