Web Design - The Crux of Digital Marketing

The Covid-19 lockdown has created various operational challenges for Indian business with government supported small and medium sized businesses being the worst hit. It is reported over 71.3% of businesses have dealt with financial challenges owing to reduced cash inflows, especially for manufacturing sector, which is the worst hit.

During this period digital marketing has come to the rescue of many businesses, which has therefore seen digital marketing accelerate by 65% with 72% of a company’s marketing budget being invested in digital activities. The most basic requirement of digital marketing for any business is to have website, statistics show 57% of internet users won’t use recommend a brand if the website is poorly designed.

A website is a virtual address for a business and just as a spruced-up office and business location reflects well on a business, so also website appearance and functionality matters, both in the area of improving business functionality and also in the area of customer perception.

A website is a beauty, when it is visually pleasing and works like a song. This is what web development is about. Where information from every area explored and unexplored, is collated and developed to draw the most traffic possible. So, besides the visual appeal, the website content is also designed to give your business that desired edge over the competition, because the business world is all about the survival of the smartest.

D-design studios ranks among the best web design companies in Mumbai, that creates websites for various clients like real estate, international schools, b2b businesses dealing with infrastructure, and multi-speciality hospitals.

In any field it takes effort to get to the top and it also takes effort to stay at the top. So, websites need to be updated in due time with trending keywords, which help tap the latest conversations happening online and leverage whatever is trending, converting them to sales for your business. This is obviously backed with a prudent digital marketing strategy that leverages social media and Google Display Ads as well to help businesses get that desired reach to crack those sales targets set for the financial year.